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  • Thomas Schneidawind

In demand: Developing brands that leave an impression

Whether logo, website, packaging or trade fair stand: the design agency Fantomas is behind the visual language of Paul M. Müller.

The Munich-based company has not only developed the various PMM products visually, but has also shaped them into brands that leave a lasting impression in the minds of consumers. For our last Food News, we spoke to Lukas Nikol, one of the partners at Fantomas, about brand development, design and the philosophy behind Paul M. Müller's products.

Here it goes to the interview.

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Thomas Schneidawind

Managing director, Contact person for Beans, capers, peppers, hot peppers and tomato products
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even more news:

19/06/2025

Fruit of the month: Jorge Alonso Macias

A reason to celebrate: Jorge Alonso Macias has been part of our Paul M. Müller family since mid-January. In logistics, he is responsible for everything that has to do with track.
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12/06/2025

Snackification: Roasted chickpeas

Ever heard of snackification? This food trend involves eating lots of small snacks throughout the day instead of a few large main meals.
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06/06/2025

Paul's trip around the world: Italy

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22/05/2025

Out Now: Food News 05/2025

They're here: our new food news! 🍅 Tomatoes - how has the season started? 🍑 Apricots - first snow and frost, now what? 🌶 Hot peppers - what factors are driving prices?
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21/05/2025

Impressions from PLMA 2025

Even in the digital age, trade fairs such as PLMA in Amsterdam remain a real highlight. Our Managing Director was there and captured a few moments in a video.
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21/05/2025

A guest at the Leaders Club

Full house, strong impulses, real emotions. That sums up last week's Leaders Club meeting at the Hofbräukeller in Munich.
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15/05/2025

In demand: burner in focus

Focus on the Brenner Pass: the reason for this is the complete reconstruction of the Lueg Bridge on the A13. During the construction work, the existing bridge will remain in operation with restrictions and will usually only have one lane of traffic.
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09/05/2025

Fitting for Mother's Day: fruity mocktail

Sunday is Mother's Day. With this mocktail (i.e. non-alcoholic cocktail), we raise a toast to all moms. Thanks to our Adria Mandarin oranges, it's not only beautifully orange, but also super fruity.
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02/05/2025

Curtain up for top female chefs (part 2 of 2)

For us, it can be a little bit more! A few days ago, we presented the CHEF:IN initiative and top female chefs. Today, we are once again showcasing women who are reshaping the culinary world.
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30/04/2025

Curtain up for top female chefs (part 1 of 2)

That's just the way we like it! Top female chefs are now increasingly in the spotlight thanks to the CHEF:IN initiative.
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THOMAS SCHNEIDAWIND

MANAGING DIRECTOR