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  • Thomas Schneidawind

In demand: Developing brands that leave an impression

Whether logo, website, packaging or trade fair stand: the design agency Fantomas is behind the visual language of Paul M. Müller.

The Munich-based company has not only developed the various PMM products visually, but has also shaped them into brands that leave a lasting impression in the minds of consumers. For our last Food News, we spoke to Lukas Nikol, one of the partners at Fantomas, about brand development, design and the philosophy behind Paul M. Müller's products.

Here it goes to the interview.

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Thomas Schneidawind

Managing director, Contact person for Beans, capers, peppers, hot peppers and tomato products
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even more news:

06/10/2026

Ananas: verzögerter Start der Winterernte

Schon entdeckt? Ende September sind unsere Food News erschienen – vollgepackt mit branchenrelevanten Informationen. So werfen wir einen Blick auf die Situation bei Ananas.
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02/10/2026

Our product of the month: Tomato sauce

On to the next stage. Italy time! Our product of the month October brings Bella Italia straight into the kitchen: the Adria Italian tomato sauce in pieces.
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30/09/2026

Tuna fish: Still poor catches

What’s new in the raw material markets? In our current Food News, which was published on September 25, we take a look at the situation regarding tuna, among other things.
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25/09/2026

Out Now: Food News 09/2026

Our new Food News are here! We are starting the final quarter of the year full of energy and are dedicating ourselves to these questions from the food industry, among others:
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22/09/2026

Interviewed: Axel Lehnen

Artificial intelligence is transforming the food industry – from order entry to traceability.
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17/09/2026

Oktoberfest: culinary diversity is increasing

The keg is tapped! The Munich Oktoberfest starts on Saturday and will once again attract millions of visitors to the Theresienwiese until October 4th.
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15/09/2026

Dining Out: More Than Just Good Food

What makes a restaurant visit truly unforgettable? At Paul M. Müller, we deal every day with what sets gastronomy apart. Good food is naturally a part of it.
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08/09/2026

High Protein: Growing Market

High protein is trending. With their high protein content, legumes were simply ahead of their time.
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04/09/2026

Tomato Harvest 2026: An Overview

Tomato harvesting and production are in full swing. We take a look at the various producer countries.
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01/09/2026

Product of the month: Adria peaches

A piece of summer on the plate: Hardly any fruit stands for sunny days quite like the peach.
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