In demand: Developing brands that leave an impression

Whether logo, website, packaging or trade fair stand: the design agency Fantomas is behind the visual language of Paul M. Müller.

The Munich-based company has not only developed the various PMM products visually, but has also shaped them into brands that leave a lasting impression in the minds of consumers. For our last Food News, we spoke to Lukas Nikol, one of the partners at Fantomas, about brand development, design and the philosophy behind Paul M. Müller's products.

Here it goes to the interview.

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Thomas Schneidawind

Managing director, Contact person for Beans, capers, peppers, hot peppers and tomato products

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