Four developments that caught our attention during our visit to the Internorga in Hamburg were particularly noticeable:

AI in the kitchen
Cooking robots and automated processes are here - not yet everywhere in everyday life, but definitely more than just dreams of the future.

Convenience continues to grow
Products are used in a targeted manner to simplify processes and take the pressure off teams. This is an important lever, especially when it comes to the shortage of skilled workers - while maintaining high quality standards.

Visibility is changing
Brands are increasingly working through people. Influencers and brand ambassadors have long since arrived in B2B.

Focus on healthy food & drinks
Vegan, high protein & co. remain in demand. And: pistachio and matcha can really be seen everywhere at the moment - from drinks to desserts.