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  • Thomas Schneidawind

In demand: Harald Freudenthaler

A real expert: Harald Freudenthaler has been working for ECO Gastrohandels GmbH in Vienna (Austria) since 2022, where he manages the purchase and sale of ADRIA products with great success.

In Food News, which will be published next Thursday, he reveals what defines the ADRIA brand for him and how he serves the ethnic market in Austria. He also looks back to the 1980s and 1990s.

Curious? Go to https://paulmmueller.com/newsletter/ you can register for the Food News free of charge.

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Our expert

Thomas Schneidawind

Managing director, Contact person for Beans, capers, peppers, hot peppers and tomato products
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even more news:

05/03/2026

Out Now: Food News 03/2026

They're here: our new Food News! 🍅 Tomatoes: What are the expectations for the coming season?🌱 Artichokes: How is El Niño affecting the harvest?🍍 Pineapples: How are supply and prices developing?
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02/03/2026

Our product of the month: Adria tomato pulp - bag-in-box

Easy to handle - safe in quality: our Adria tomato pulp in 10 kg bag-in-box format is our product of the month.
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27/02/2026

In demand: Food trucks as a catering model

Food trucks have evolved from a street food phenomenon into a professional catering model. We spoke to Franziska Weidner about it.
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13/02/2026

Biofach and Intergastra: It was great!

If you follow us on Instagram, you've probably already spotted it: We have been at Intergastra and Biofach over the past few days.
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04/02/2026

Our product of the month: Jalapenos, sliced

A small ingredient that makes all the difference: Adria jalapenos are green, sliced, moderately spicy - and our product of the month.
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29/01/2026

Trade fairs 2026: We are looking forward to it!

New impetus, strong partnerships and exciting encounters - that's exactly what industry-relevant trade fairs are all about for us.
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22/01/2026

70 years - and not a bit tired

Celebrations should be celebrated as they fall - and in 2026 we have reason enough: Paul M. Müller is 70 years old.
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14/01/2026

Veganuary and Dry January

New year, new habits? In 2026, Veganuary will once again show how simple and enjoyable plant-based cuisine can be.
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07/01/2026

Our product of the month: Italian strained tomatoes

Bella Italia starts with a good passata. This is exactly what our product of the month stands for: Adria Passata.
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02/01/2026

Hello and welcome to 2026 - 365 new opportunities, adventures and possibilities. We wish you a Happy New Year and hope you had a wonderful New Year!
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EDUARD KEKEL

PURCHASE AND SALE

THOMAS SCHNEIDAWIND

MANAGING DIRECTOR