Mr. Mack, Europa-Park is a leisure and adventure park. What role does culinary art play in this?
Thomas Mack: Culinary delights play a very important role in guest satisfaction. It has always been a thorn in my side that a theme park has a bad image when it comes to food. That's why we have the national cuisines: guests can experience the cuisine of the different countries as authentically as possible. I like the real taste and always think it's a shame when we "Germanize" dishes. Incidentally, we are now the only 2-star restaurant in an amusement park in the world. Nobody would have thought it possible that we would go from zero to two Michelin stars in such a short space of time. Peter Hagen-Wiest is a brilliant chef. We have a lot to thank him for. Incidentally, the high quality radiates day after day to all gastronomic establishments in the park. With our Michelin-starred restaurant Ammolite, I simply wanted to create a place for fine dining away from all the hustle and bustle. After my studies at the Lucerne Hotel Management School, I traveled a lot around the world and analyzed concepts.
Between a top restaurant and a snack stand - what is particularly important in the different gastronomic concepts?
In the end, it's always about quality - even a currywurst has to be really good. The guest senses this very quickly.
What do guests expect from today's culinary offerings?
On the one hand, guests have relatively little time to eat on a busy day at Europa-Park, but on the other hand they appreciate modern, high-quality and often regional cuisine.
What do you and your team pay attention to when buying food - especially with regard to quality, reliability and sustainability?
Quality is also the be-all and end-all here. Sustainability is also a major challenge for us. We make every conceivable effort in terms of sustainability because we believe wholeheartedly that this is the only way forward. Europa-Park was the first "Green Amusement Park" in the world to be certified by TÜV. There are many examples, especially in gastronomy: predominantly regional suppliers, no packaging as far as possible, glass and porcelain in all restaurants. In addition, there are reusable cups with motifs that are coveted collector's items, as well as reusable tableware and photovoltaics on a large scale. We also make great efforts to avoid food waste.
How do you deal with current challenges such as international supply bottlenecks, customs duties and price increases?
This uncertainty naturally affects us greatly. But complaining doesn't help. We are trying to solve all challenges pragmatically. The supply bottlenecks have improved in many cases. But the price increases are hitting us every day - from construction to energy to personnel costs, everything is going up incredibly sharply.
Europa-Park thrives on innovation - does this also apply to the cuisine and product selection?
Innovation is absolutely important to us. Wherever possible, we look for the latest trends. Here it really is true: standing still is a step backwards. One outstanding example is certainly our new restaurant of the future, "Eatrenalin", where guests can enjoy a fascinating evening with all their senses - on a floating chair - in a way that is unique in the world, accompanied by Michelin-starred cuisine.
How important is storytelling for the gastronomic experience - and what role does the product itself play?
The product is still the most important thing - but the experience is playing an increasingly important role.
Is there a product or taste that you personally associate with childhood, family or home?
My mother's cooking has shaped me through and through. That immediately comes to mind: Mom's royal soup, followed by Badisches Schäufele with potato salad according to Grandma Hilde's recipe, and Mom's pineapple ice cream with sponge fingers for dessert. My mother played a very big part in my sense of good food and therefore also in the Europa-Park resort's gastronomy today.
Personal details:
Thomas Mack, born in 1981 in Lahr, is the managing partner of the Europa-Park in Rust and is part of the eighth generation of the Mack family of entrepreneurs. After completing his training at the Lucerne Hotel Management School, he gained international experience in top restaurants, hotels and theme parks on several continents. He joined the Europa-Park management team in 2007 and has been a member of the top management team since 2016. His responsibilities there include the hotel and gastronomy division, entertainment and major projects such as the 4-star superior hotel "Bell Rock", the two Michelin-starred restaurant Ammolite - The Lighthouse, the Rulantica water park and the multi-sensory fine dining experience Eatrenalin. He has received several awards for his innovative spirit, including Hotelier of the Year and Restaurateur of the Year. Thomas Mack stands for a mixture of family spirit, creativity and entrepreneurial vision, with which he has consistently developed Europa-Park from an amusement park into a year-round adventure resort.