One man - one brand. Paolo Rossi is our man in Italy with his own food brand and a real mission: he wants the Italian sun to tickle the palates of many tomato fans. That's why his sun-ripened Pomodori Pelati are available in cans with a drained weight of 1.85 kg (instead of the usual 1.5 kg). But there's more to the recipe for success: for example, the Brix content of 7°, the equally large tomatoes of the fleshy "Roma" variety and their gentle cooking process in San Marzano Sul Sarno. The packaging is also a real eye-catcher. It is precisely this combination of inner and outer values that we have loved since the very first idea!
To turn Paolo's mission into reality, logistics, sales and marketing are just as important as the product itself. Of course, we also thought about these points at an early stage - with various sources of supply and our own website.