Spring Awakening

Everything is new in spring, which officially began on March 20. It tickles nature out of its winter sleep. The days are getting longer, the nights shorter, life awakens and brings a lot of beauty. We love the roller coaster of life, the highs, but also the lows that challenge us and make us grow. This new power can also be felt in the food industry: people are increasingly coming together again at trade fairs, are hungry for news, and the propensity of consume is on the rise. Star cuisine is also bursting with new ideas, as our exciting interview with chef Joshua Leise shows.

In the case of tomatoes, pineapple and tuna, changes mean one thing above all: higher raw material prices. Read more about the background and forecasts in this market report. In these challenging times, we're doing everything we can to provide you with reliable support - and we're changing, too. We are growing and taking the next steps needed to remain successful as a family business. For example, with the two new hires of Vincenz Herrmann and Isabella Di Pinto. They not only enrich our daily business with their expertise, but also our team with their personality. Further below you will find a crisp interview with logistics expert Isabella. We will introduce Vincenz to you in the next report. Another big (and above all incredibly delicious!) change at PMM is PAOLO ROSSI - now also with its own website and Instagram channel.

In this sense: Do as spring does, be open to change and enjoy life - and of course the Easter days.

Thomas Schneidawind

We as a team!

Welcome to the new year, dear PMM fans! I continue to see many a hurdle, but also many opportunities for 2023.

Of course, we at PMM are not all-round geniuses like Leonardo da Vinci, quoted above. But we all put in a lot of effort. I'm proud of the team behind me which comes up with good ideas every day. With an average age of under 40, it's also quite youthful, bringing new momentum to the company and creating a good atmosphere. This is also true of our new "employee" Paolo Rossi, who only likes the very best Italian tomatoes. That's exactly what we'll be packing crisp and fresh in the can in 2023 and passing on to you! By the way, our popular tuna brand Avanti has a new look, too. The DONNA ROSA brand is also currently undergoing a complete "makeover". Last but not least, the brand makers of PMM are currently busy with PAUL'S - you can really be curious what will come here in the course of the year ...

And the freshly designed website for "ADRIA" is better and better received by the visitors. Above that, we are getting personnel reinforcements for sales and logistics. Because we are investing in the market, in the future, in confidence, even though we are all aware of the dramatic situation in the world, Just like our interview partner Ferdinand Zinner. Read the interesting interview we conducted with the Munich restaurateur for this year's first market report. With this in mind

Yours, Thomas Schneidawind.


I don't want to measure myself against the famous saying of the great German politician and former chancellor - but I would like to borrow it, especially in these difficult, even dangerous times: Without cohesion, everything is nothing. That is exactly how we all feel right now. But the motto does not only apply to us in the company, but also to our partners in the countries of origin, in the supply business and in trade. Let's be honest, if someone had said in 2019 that we were threatened by a global pandemic that has still not been fully overcome, a Russian war of aggression in Europe, an energy crisis worse than that of the 1970s, and inflation rates of ten percent with explosive company bankruptcies ... He would probably have been declared insane.

Now we have to keep a cool head together and get through it. That's why we have invested all the more in our communications, in our product range, in our manpower. And, of course, we are keeping a closer eye than ever on developments in the markets. In this year's last PMM market report, we also provide information on harvests, prices, trends and problems. Read what's going on, what matters. I wish you as relaxed and calm minutes as possible.

Thomas Schneidawind

Vacation and reality

Many people have just returned from their well-deserved annual vacation, but the harsh reality quickly catches up with us. In private: The Italian restaurant around the corner is suddenly closed an extra day a week, even fine gourmet restaurants are suddenly only open from Tuesday to Saturday. The vegetables at the weekly market have become more expensive again, as have the croissants at the bakery. On the business side, suppliers announce massive price increases, contracts vanish into thin air, agreed purchases collapse, rising interest rates and the pressure of the devaluation of the euro make every calculation uncertain.

Of course, we know why this is happening and who and what is responsible for it. We also know that many market players in our industry have their backs to the wall, and that more and more end consumers will be paying for heating and electricity rather than for the usual visit to a restaurant or a well-filled shopping cart.

This is a dangerous cocktail that we will probably have to cope with in the near future.
Nevertheless, we at Paul M. Müller neither lose our optimism nor our enthusiasm for investment. Our new ADRIA website is in the starting blocks - be curious, we will let you know in time. In terms of personnel, we are in a top position, our long-standing suppliers and forwarders stand by us and we support each other. We see challenges as opportunities for the future. Those who have done their homework and are able to adapt to the new situation will also win tomorrow.

Thomas Schneidawind

Winning the Future

In our search for orientation, we can only win in the future if we keep moving. That's why it's also time to refresh the market report (the oldest in our industry, by the way)! What moves me, and what else we have managed to do and find out for you, you can read here…

We never lose sight of our customers, their wishes and needs. During my last trip to suppliers of Paul M. Müller (PMM) in Italy, for example, I realized how much of a dilemma manufacturers are in. They know about the empty markets and feel the pressure of demand from retailers. They want to produce, ramp up capacity and deliver more - but they can't. Reserves are depleted after two and a half years of emergency, credit is more expensive, banks are more restrictive. With manufacturing costs currently almost doubling, it is only possible to realize 50 % of output with a constant production budget. The result: a scramble for new products in the market. Read our analysis on the development of the tomato market. Will it work? It makes me wonder. Nevertheless, we have to keep at it and continue to develop. And I can assure you: As an experienced importer, we are at your side.

Thomas Schneidawind


Small and precious

Currently, it takes at least twice as long as usual to complete a container load of anchovies - more than a week instead of three days. The main reason for this is the small to very small size of the fish, which even industry experts cannot explain. As a result, more workers are needed in the factories to process the same amount of catch. At the same time, the generation of employees is proving difficult. That's why everyone involved has been hoping for greater freshness since January. However, insiders are skeptical that this wish will be fulfilled in April.



Poor harvest

The February 2023 crop was worse than expected, causing raw prices to rise to 8.00-8.30 Thai Baht/kg. However, despite international trade shows such as Prodexpo and Gulfood, sales in the country of origin are well below packers' expectations. Demand for canned pineapple, especially in the US and Middle East, are very low. The EU and Russia are also not drawing their usual volumes, so packers are scaling down production capacity. In addition, Thailand is expected to see further increases in raw material prices due to declining raw material volumes in the coming months. So it remains exciting how prices will develop due to these facts in terms of supply and demand.

By the way, have you seen our a href="https://paulmmueller.com/news/pmm-college-teil-9-ananas-know-how/" target="_self">exclusive commodity guide on pineapple? It is part of the PMM College series and contains exciting know-how.


Peak prices in sight

Negotiations for the raw material price of tuna are currently in full swing. Exact figures are only valid for the moment. Even experts we have spoken to do not dare to make forecasts for the next few months. But one thing is certain: the trend will continue to be (moderately) upward over the next two to three months - regardless of whether it's the Pacific, Atlantic or Mediterranean.


Record skipjack prices above USD 2,000 per ton are expected soon for the Bangkok free trade area. A look at the graph with the price development shows it clearly: We are dealing with a new high of the last years. Analogously, the prices for yellowfin tuna, which we use for example for our ADRIA Premium brand solid pack, are rising

In addition to the FAD bans on tuna fishing in the Atlantic from January to March and in the Western Pacific from July to September, other factors are also causing a reduced supply and price increases. These are, on the one hand, the dwindling fish stocks and, on the other hand, phased work strikes on the fishing boats, which bring them to a standstill. At the same time, the reduced supply of raw material is being met with increased demand for processed tuna products.

There is currently no perfect time to buy tuna. Our tuna expert Eve-Florence Gölz will always help you with questions or order requests.




Hot negotiations

From the last market report described "Tomato Poker the first raw material prices for the 2023 harvest are now known. Compared to the previous year, price increases of 28 percent (in the USA) to 50 percent (in Spain) are expected for raw materials, depending on the country of cultivation. Insiders told us that price negotiations are still ongoing in Italy, but raw material prices are likely to converge with those in Spain and Portugal. In southern Italy, they estimate that prices are likely to be as much as 10 to 20 euros per ton higher than in the north of the country. In addition, there are the freight costs from Puglia to Naples/Salerno. Due to the long distance, these are more than twice as high as in northern Italy.

After drought and water shortages have made 2022 a difficult and turbulent year for tomatoes, other more heat-resistant crops are increasingly playing a role for farmers (especially in southern Europe, but also worldwide). One of our interlocutors from Italy is already reporting a lack of water in the country as well as in Italy's largest river - the Po - at the beginning of the year. Even though the tomato harvest is still several months away, the mood among growers is tense due to the lack of water and the current price negotiations.

But what does this mean for our market in Germany? Due to the high prices for the raw material as well as the persistently high energy prices, manufacturers will continue to try to produce low-concentration products such as pulp and pizza sauce. After all, 1 kg of tomato paste requires 6 kg of fresh tomatoes as well as a lot of energy during processing. It is therefore hardly surprising that, according to our two interlocutors, tomato paste in all container sizes is already almost sold out in Italy. Things look better with pizza tomatoes as well as strained tomatoes in bottles for the retail trade. Paul M. Müller's warehouses are still well stocked for you. More background information on the current tomato situation was provided in the Tuesday Talk on February 28.

As far as packaging is concerned, there is no detailed information available at the present time. However, experts assume that the prices for can sheet will remain constant - barring unforeseen events. Prices for glass have also eased considerably at present. However, there may also be changes here until the hot harvesting phase from July to September.

By the way: You will find a lot of tomato know-how (also about different tomato products) in our new tomato college.

Maple syrup:

Harvest kick-off

Sweet, subtly caramel-like, thick and golden to amber in color - maple syrup is all of these things. In breakfast and hotel catering, it is a popular accompaniment to pancakes or a vegan alternative to honey in the kitchen as well as at the buffet. 80 percent of the world's maple syrup comes from Canada - no wonder that a maple leaf is the country's national symbol and even adorns the Canadian flag.

By the way, the harvest season of the natural product is quite current. Within four weeks between March and April, the initially rather colorless maple water is harvested and processed into syrup within 24 hours. How this works and with which other maple products you can sweeten the dishes for your guests, you can read in our new glossary article about maple syrup. Just this much in advance: Maple syrup can also be crunchy or creamy.

Or you can ask our Paul M. Müller expert for maple products: Eduard Kekel.

Here you will find a recipe inspiration from us: Fruit salad with coconut-maple crunch.

Mandarin oranges:


"Since mid-December, in China hardly produced anymore," China insiders tell PMM, "the factories for processing mandarins are at a standstill." There is an extreme lack of employees. The reason is the giant corona wave that has been rolling over the country since all rules were lifted. Only one factory is still running until the end of January, but the quality of the raw material is no longer as good. In addition, Chinese New Year is just around the corner (on January 22). Until the end of the festivities on February 3, there is traditionally hardly anything going on at the processors and in the ports. It remains highly questionable how things will continue in view of the explosive Corona situation in this giant country. Demand is already picking up again, we are told. Our interlocutors are worried about where the goods will come from if China cannot deliver. There are no longer any quantities available in Southern Europe, in the Turkey neither, and the new crop in Peru is just around the corner. However, most of the goods from there are shipped mainly to the US market.

Olives / Artichokes:


Water shortage affected in Spain strongly the growth of artichokes in the open air. Now comes the cold, which makes the artichokes turn black at the top. Accordingly, so far the harvest has been meager in the season that began in early January. Most artichokes currently go to the fresh market, where higher prices are paid for the scarce raw material. Correspondingly, little product is being processed by the industry. Farmers and processors are now hoping for an improvement in the weather and additional rain. There should also be no more night frosts now, as the season normally runs until March. In any case, the rising costs in the energy sector and for canning material should ensure higher prices.

Does North Africa offer an alternative?

In Tunisia it was also too dry during the growing season of artichokes, although there are some farmers who manage their irrigation through wells and rivers. However, these volumes will hardly be sufficient to meet market demand. Canned prices and energy costs are also price drivers there. According to our information, the situation in Egypt similar. What is clear is that The popular Mediterranean products artichokes and olives remain expensive. The olive market is also characterized by high prices. There is too little raw material and production costs are too high. From Greece about - insparticular from the Peloponnese with the main variety Kalamata - a significantly lower yield was reported for this season. The scarce availability of table olives also means that the yield of olive oil is already falling massively, in Spain alone in December by almost 50 %. The market is already announcing significant price increases for this basic ingredient in the kitchen.

However, Paul M. Müller is sufficiently stocked, whoever needs goods can be supplied from our side with Olives and Artichokes in the best ADRIA quality.




The poker game between farmers and industry for the 2023 summer harvest has begun. "Farmers in Italy as well as in Spain and Portugal have high expectations of the raw material prices," we currently learn from market observers. How this will turn out is not yet foreseeable, but one can already expect that the commodity and thus the end product will be more expensive compared to last year. 

Farmers have great price expectations for 2023 as they mentally play with other crops. The run on tomato products remains strong, with a recovery mood in the market after the procurement stress of the past two seasons. There are some leftover stocks (pulp, passata) in the market. But here, too, China is proving to be a highly uncertain supplier. Tomato paste, for example, remains a scarce commodity on the world market, with hardly any supplies coming from the Far East. This is partly due to the same circumstances as described for mandarin oranges (above).


Luxury 2

Capers are also a favorite. Why? Because this Mediterranean specialty is simply delicious and very versatile. That's why at Paul M. Müller we maintain a large ADRIA fine food range of capers in jars: we offer them in the following sizes: 720 ml- (caliber: hors caliberes, fines, capotes, surfines and nonpareilles as well as caper berries), 1000 ml (caliber fines) and 2650 ml (caper fruits).

To ensure that professional kitchens can continue to be supplied with these great ADRIA products in the future, our experts keep an eye on the supply situation on the market. Current trend: The harvest focus is shifting from Morocco and Kyrgyzstan to Syria. In terms of quantity, the harvest share of smaller caper buds is currently growing, which should provide a little price relief for this size of caper. The proportion of larger caper fruits (or berries) is smaller.

PMM definitely has everything in stock, just ask our experts! Particularly noteworthy are the practical ADRIA twist-off lids, the internally printed glass labels and the attractive and sturdy cartons to adequately protect the contents from breakage.


And if you want to know even more about the origin, fruits and caliber of capers, you can find everything you need to know in our glossary. Recipes for two delicious caper dishes are available at we-love-adria.com.


Volatile prices

The price development of tuna remains very volatile (see graph). The skipjack (SKJ) quotation in Bangkok (BKK) is currently trending towards a level of US$1550 to US$1600/t after a high of US$1800. Weak catches continue to be reported from the Atlantic and Pacific fishing areas. In the Indian Ocean, on the other hand, there is a good yield - from both Skipjack and Yellowfin - and these are currently supporting the moderate downward trend in BKK. However, market insiders doubt that the weaker price will hold.

The reason for this is the gloomy outlook for the main fishing area of the Western Pacific. After the end of the three-month fishing ban (FAD ban), no signals promising better catches can be seen there. Insiders therefore warn that the situation can quickly turn around again. The demand for raw product is currently limited, as producers in Thailand are counting on lower prices for frozen goods after the end of the FAD ban. It is uncertain whether these speculations will prove to be true.

In any case, the fact is that slightly declining freight rates are helping to ease the situation somewhat in the face of continuing high material and processing costs. We are using all our know-how to procure new goods under the given circumstances. Conclusion overall: Planning for the 1st quarter is now advisable especially as the US currency currently offers some tailwind. Ask our professionals at PMM.

Addition: In the West Atlantic fishing area, a FAD ban applies from January to March 2023, which can support an upward trend reversal very quickly.

"I think it's pretty cool how much effort PMM puts into tuna and how high the requirements are at the origin for ADRIA quality. Thanks to the excellent contacts, some of which have been around for decades, I'm getting very well acquainted with the new material and it's also a lot of fun 😊. Especially because I still have Martina at my side until next year. I am literally soaking up her great experience."
Photo: Lenka Li Lilling

"More and more people are thinking sustainably and want to eat a plant-based diet. I can't imagine that going away. We, at least, are planning on vegan menus for the next few years as well."

- Joshua Leise
Even star cuisine can be vegan. But what counts above all are new ideas and creativity. What the young creators of the Mural in Munich chef Joshua Leise tells Paul M. Müller (PMM) in an exclusive interview. Surprises are in store. We wish you bon appétit!

PMM: Mr. Leise, as a star chef, how did you come to vegan cuisine?

Joshua Leise: I think the time is ripe for it and the demand is there. Until now, we always had a "normal" menu and a vegetarian version based on it. Now we offer two completely different menus, where nothing overlaps, except perhaps in case of the products used.

Can a star chef do without lobster or bresse chicken?

That's exactly what makes our cuisine unique. We do without the products that you can get anywhere in the world. We enjoy showing guests what you can get out of a whitefish, for example. This fish is not very well known and I find it exciting to create a surprise effect with it.

How do you choose your suppliers?

They have to be keen to work closely with us. In January, we drew up a plan with a farmer for the whole of 2023 so that he knows what has to be produced for us and when, and in what quantities. The main criterion, of course, remains the quality of the produce. What role does zero-kilometer cuisine play? We don't focus on it completely, but what goes on the plate should reflect what the region has to offer.

What are the best sellers on the menu?

We don't have a signature dish. Our menu changes regularly and no dish is offered twice. Only with the products are there repetitions: Arctic char is one of them because it's very easy to source over a long period of time. In the winter, we also offer pikeperch. I like to work with freshwater fish - it sets accents, because not many do that.

Let's get back to plant-based cuisine. Is it just a trend?

No, it's more than that. More and more people are thinking sustainably and want to eat a plant-based diet. I can't imagine that changing again. We at least plan with vegan menus for the next few years as well.

In December, the Mural surprised with an 89-euro so called "Wumms” menu. What's next?

A Flower Power menu as part of the Flower Power Festival, which will be held in Munich from March. This will be accompanied by a guided tour of the Muca Museum, where we are housed.

Where else do inspirations come from?

Often from the producers and from the products themselves. In our kitchen, the product should arrive on the plate as unadulterated as possible. So the question is, how do I prepare it so it tastes like what it is? Inspiration can also come from a snack stand; for example, we once had a köfte sandwich with kid meat from a small farmer in the region.

How cheap can a star chef cook? Would a student menu for 69 euros be conceivable?

I think we've reached the limit of what we can calculate at 89 euros. Nevertheless, we would also like to make an offer to those guests who cannot afford a classic 4-course menu. That's feasible if you do without certain luxury products.

Will you continue to offer the 4-course "Wumms” menu?

Yes, always Tuesday through Thursday, but limited to ten seats per evening.

What will the Flower Power menu look like?

This menu was created in collaboration with the Muca Museum. There is a 4-course menu including apero, wine accompaniment and amues bouches. Everything else remains a surprise. The complete package costs 230 euros and also includes a guided tour of the museum with the owner Steffi Utz.

We are very excited and thank you for the interview.

For reasons of space, we have shortened some parts of the interview for the Market Report. You can find the entire interview with Joshua Leise and many others with other exciting interviewees on our website under Knowledge > Interviews.

Logistics Watch Out!

Easter is already on the second weekend in April this year. During the four-day weeks (Good Friday on April 7 and Easter Monday on April 10), there is less freight space in Hamburg. In addition, truck driving bans are in effect in Italy, which may cause delays. We therefore ask you to allow a few days buffer and let us know your order and planning early. Our logistics experts Iris Wittur and Michael Picciani will be happy to help with any questions.

Three weeks later, the next Germany-wide holiday is already upon us: May 1 falls on a Monday this year. Here, too, we advise you to plan at least one buffer day for your logistics.

Allow me, Signor Rossi!

Despite all the shadows over the tomato sky described above, we currently have something wonderful to celebrate at Paul M. Müller: The new website for our premium brand Paolo Rossi is online. Our Pelati expert Signor Rossi is not only crazy about sun-ripened tomatoes from the south of Italy, but also has a knack for cool packaging, right? Take a look for yourself: On the Website or Instagram.

Welcome on board, Isabella

Isabella, what do you do at PMM?

I work in logistics as an interface to purchasing and sales. That means I take care of how the products are transported and organize the trucks, rail trucks and sea freight for this. As a result, I speak a lot of English - but sometimes also Italian or Spanish.

Why did you choose PMM?

Because of many small things that made the difference for me from the beginning. For example, the website, where I had a positive impression right away. I also received a warm welcome at the interview - there was even a personal welcome on a board in the room. And as an Italian, I love good food. So my head, heart and stomach all voted YES when it came to the decision. Now I'm here!

And how is the training going?

Really well. I'm enjoying working in a team again after my last job and supporting each other. For example, I work closely with my colleagues from purchasing and sales. My heart was right with its first impression: the atmosphere is great. Not just when we're working, by the way. We also regularly cook for each other during the lunch break and all eat together.

We are happy to have you on board – good luck!

New trade fair calendar with up-to-date reporting

Really gone?

Martina Schulke, our highly valued employee and specialist for the tuna and anchovy product category is retiring at the end of February - well-deserved, of course, after 48 working years, of which almost the entire last 11 years at Paul M. Müller. The whole PMM team is "grateful for her expertise, good humor and assistance at all times". But we are sure that Martina, a true Berliner who has also enjoyed the air in Bavaria since 1992 and will stay here, will not forget her PMM family anytime soon. By the way: Martina's successor is Eve-Florence Gölz, who has been very well trained by her. We will have a detailed conversation with her soon. Martina Schulke, our highly valued employee and specialist for the tuna and anchovy product category is retiring at the end of February - well-deserved, of course, after 48 working years, of which almost the entire last 11 years at Paul M. Müller. The whole PMM team is "grateful for her expertise, good humor and assistance at all times". But we are sure that Martina, a true Berliner who has also enjoyed the air in Bavaria since 1992 and will stay here, will not forget her PMM family anytime soon. By the way: Martina's successor is Eve-Florence Gölz, who has been very well trained by her. We will have a detailed conversation with her soon.

Hello Hamburg!

... said our employees Sarah Weitzbrich, Eve-Florence Gölz, Martina Schulke and Samuel Märten recently and were very impressed when they paid a visit to PMM's warehouse operator Unisped on the Hamburg Waterkant. "Quite a lot of manual labor still involved when the containers are unloaded," Sarah commented. A round of forklift driving was also part of the program, of course. Paul M. Müller shows his offspring the incoming goods area live - so that the young employees always have the right overview.

We support…

the Münchner Tafel (Munich Food Bank) with food donations for needy fellow citizens in the Bavarian capital. The non-profit association of many committed volunteers has been operating 28 distribution points in Munich for many years. PMM boss Thomas Schneidawind has just handed over a total of more than three pallets with several thousand cans of peel and pizza tomatoes to the Tafel's chief logistician, Mathew Scheer (on the right in the picture). Both were very happy about the successful action at short notice. PMM helps ... gladly and again.

Oktoberfest Mood

... we will not let ourselves be deprived of it. Put on your lederhosen, trim your mustache, put on your dirndl and pack your good mood - let's go to the world's biggest folk festival on September 17. After a two-year break from the Corona, the Oktoberfest in Munich is finally back (until October 3). Paul M. Müller will, of course, be there as usual.

We are looking forward to it and to our loyal guests!

PMM strong:

as an umbrella brand

Speaking of going his own way: Paul M. Müller (PMM) will take off as a new umbrella brand, under the same domain of course paulmmueller.com, but with a completely new look & feel. The relaunch is currently in full swing. The service and info sections are being continuously expanded. Our popular knowledge series "PMM College" is immediately present. And it gets even better: Under the PMM umbrella, we are positioning our brands in a particularly impressive way: The start is made by our popular own brand ADRIA. You can't wait to see what's in store for you!


be fast

August is traditionally the vacation season in Italy, and Ferragosto (Assumption of the Virgin Mary) is also celebrated in the middle of the month (on 8/15). Especially in the week before and after (week 32-34) there will be hardly any truck shipments. Loading space is a valuable commodity in this difficult situation that has been tense for weeks anyway (fewer trucks, fewer drivers, high fuel costs). Place your next orders in time and we will take care that everything will be delivered on time!

PMM Community

You want to tell us a story or share experiences from the industry? Do you have feedback or criticism for us? Photos or stories? We would like to invite you to actively contribute to the PMM Market Report, and we welcome every contribution, suggestion and criticism. THANK YOU for taking the time to read and be a part of our PMM community.

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